From left to right, we have Shri Charan, Eoghan Boyce, Alana Neenan and Domonkos Peter. 

Students from MTU recently dropped by our Jagaur Land Rover showrooms in Bishopstown to showcase their entry for the Keyloop Automotive Technology Competition. This competition represents an opportunity for university students to develop innovative tech-focused product ideas that can make an impact in the automotive industry.

Its great to see such innovation coming out of the next generation of automotive professionals and we were delighted to be able to help them create their promotional video.

Hi all, my name is Eoghan Boyce, and I am a second-year student in Munster Technological University (MTU) Cork studying Automotive Business, Management & Technology. I am the team leader of a fantastic group of people from MTU Cork, including Alana Neenan a second-year student studying International Business with French, Domonkos Peter studying Automotive Technology and Management and finally Shri Charan pursuing a Masters in Artificial Intelligence.

We were all strangers from all different courses until the 3rd of October, the launch date of the Keyloop Dealer Tech competition when we were all paired together as a team. Since that date we have achieved more than I ever had envisaged. This could not have been achieved without the help of the fantastic lecturers in MTU. Especially Brian Nixon and Carole O’Leary who helped us a great amount throughout the competition. Keyloop are a dealer management system that is used globally by a large proportion of automotive dealerships. Munster Technological University have this dealer management system in the university so the lecturers can teach the students this software and more prior leaving for jobs in the automotive industry.

Our aim was to develop an app that would improve the customers’ understanding of the work completed on their vehicle during the servicing procedure by empowering them with all the relevant information they need to make informed decision on what is needed to be done to their vehicle through the app.  
Not all our team members had automotive experience. So, we contacted Peter Russell and Adrian O’ Regan in Johnson and Perrott, Bishopstown for a tour of their premises and to get some first-hand automotive experience. To say that these two gentlemen were helpful would be an understatement. Nothing was an issue, and they gave us all the time in the world. We are very appreciative of this, and we all gained exceptional insight from this visit.

After showing our proposed idea to Adrian he was very encouraging. When we mentioned that we would love to shoot a video promoting our app in their dealership. This is when we were put in contact with Jerry Crowley Marketing Manager of Johnson and Perrott. He gave us great assistance. He helped us in the construction of a detailed storyboard and scene by scene breakdown for the video and guided us on the day of filming. Johnson and Perrott were kind enough to sponsor this video for us. This was an invaluable experience, and our team is extremely thankful to have had this. 

The judging day of the competition was the 18th of February, and it was a great advantage to be able to show how commercially viable our app is using the video we filmed alongside the Johnson and Perrott’s team. It was an honour to work with such a professional team of people in the making of this promotional video. We hope to progress to the next round of the competition, but if this is not the case it has still been a fantastic experience and the team is extremely thankful to the lecturers in MTU and to all the team from the Johnson and Perrot group for this opportunity.